What is SEO?

• What is SEO?

  

  SEO or Search Engine Optimization is the practice of making your website attractive to search engines such as Google, Bing, Yahoo, etc.

  
  Search engines regularly read and archive websites so that people can find them easily. For example, a person may be searching for ways to cook salmon. If your website is about salmon and optimized properly, your site should appear within the first page or two of every search engine.

  
  This is a comprehensive guide that explains how to SEO your website. This tutorial offers an overview of how to optimize your site's performance in search engine rankings. From how to set up your site and naming pages to creating conversation across the web, this page offers strategies, tips, and suggestions that can help make your site a success.

  
  SEO is the process of making your website easier for search engines to understand. The goal of SEO is increased ranking for your website, which will result in more traffic.¹ Engaging in search engine optimization requires a constantly evolving skill set. This guide contains basic practices that have remained relatively constant over time.

  
  Many people who don't understand SEO or the goals of SEO consider it to be spam or manipulation. However if implemented within search engine guidelines, the practice is endorsed by Google and other search engines. Good SEO results in pages that are set up in a structured and orderly fashion. The pages will be filled with better information and more valuable content.

• What SEO Is Not

  • SEO is not about manipulating search engines such as Google, Bing or Yahoo.
  • Search Engine Optimization is about creating clean and detailed web pages that can be easily read by automated robots.
  • By following a basic set of rules and ensuring that you have the correct information in your source code along with keywords and other detailed information throughout a page, a search engine like Google will be able to easily read and catalog (or index) your page.

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